- November 7, 2023
Why SEO is important for your business?
Search Engine Optimization (SEO) is a critical component of digital marketing that involves optimizing your website to rank higher in search engine results. It’s not just about inserting keywords or phrases into content; it’s about creating a user-friendly, informative, and content-rich site that appease our search engine Gods and delight the users that discover it.
(We covered the whole ‘What is SEO’ conversation in one of our previous blogs, ‘What is SEO?’)
Let’s call SEO the bridge that connects the content of your site to anyone that’s searching for information related to that content. For small to medium businesses with limited budgets, SEO will most likely be the first point of contact anyone online will have with your business.
The Vital Role of SEO in Digital Marketing for Small to Medium Businesses
- Attracting Quality Traffic
The customer centric nature of SEO helps you attract a more targeted audience. SEO is an inbound marketing strategy which is intended for your audience to discover you. Unlike traditional marketing which can potentially disrupt your audience causing friction, SEO is as simple as creating high quality content that your customers are already searching for.
- Requires minimal cost
SEO is one of the most cost-effective marketing strategies because it targets users who are actively searching for your products and services online. As a small to medium business, Digital Marketing needs to be efficient with its resources, and SEO ensures that every dollar spent can help in acquiring new customers.
- The higher your rank, the more trust you earn
Apart from the fact that appearing at the top of the search results earns you the biggest slice of the traffic pie, one of the more intangibles is that your brand is usually considered the most trustworthy.
In some industries, for certain keywords, brands pay thousands of dollars in advertisement so that their brand appears on the front page of the search results. Getting there organically is the end game!
A site that ranks high on search engine results pages enhances the credibility of your business. SEO helps establish the authority of your site through various practices like acquiring backlinks, optimizing on-page content, and improving user engagement and experience.
Maximizing ROI in Digital Marketing for Small Businesses Through SEO
- Long-Term Marketing Strategy
SEO is a long-term marketing strategy. It can potentially take 6-12 months to see the benefits of your efforts.
For most content, we advise clients it can take anywhere between 60-90 days for content to mature and start competing for the Top 3 pages of the search results.
However, just as it takes time to move up the ranks, it takes time to move down the ranks. Once you are placed in top positions, you rarely move down. The continual investment in SEO can yield an impressive return over time.
- SEO is quantifiable
What makes SEO such a valuable marketing strategy is that it’s data driven. Which means it’s performance is measurable. That means your business can see exactly what you’re getting for your efforts and more importantly, your ROI.
- SEO gives you unmatched insights into your customers
SEO generates valuable data about your customers, including how they search, how they browse, the language they use, the technology they use, the region they live in, the times they are most active, and much more. This is invaluable for making informed decisions regarding your business and your strategies.
SEO’s importance in digital marketing cannot be overstated, especially for small to medium businesses. It levels the playing field, allowing smaller players to compete with large corporations. By investing in SEO, you’re making a direct investment in the visibility and profitability of your website. It’s an essential element of any digital marketing strategy and the key to unlocking the potential of your business online.